A transformative 16-week group coaching program to help BUSINESS OWNERS AND CREATORS master the wild west of Insta with clarity and confidence.
2.5 YEARS, 6 COHORTS, AND 200+ STUDENTS LATER:
-Alex Colkitt, STRESS AND BURNOUT COACH
It’s time to ditch IG overwhelm, imposter syndrome, and content anxiety for good.
Ready to finally tap into the power of Instagram for your business with coaches to guide you, a community to lean on, and a ton of fun along the way?
Lemme ask ya:
Do any of these scenarios hit home?
“I have no heckin’ idea what to post, let alone post consistently!”
“Making Reels makes me want to tear my hair out...but I know they’re reely important.”
“No one is engaging with my content except Aunt Sue. So there’s that.”
“I want to build trust and connection with my audience, but how?”
“As soon as I figure out how to use Insta’s features, they switch it up on me and it’s back to square one.”
“I spend so much time on Insta but still don’t know how to turn followers into paying clients.”
“I have a brand but it doesn’t translate well to Insta. How does everyone else do it?”
“I look and feel so awk on Insta Stories. SOS!”
PHEW. Talk about breaking into an app-induced cold sweat!
What if there was another way?
(a fun, community-driven, seriously effective way)
Introducing
A transformative 16-week group coaching program to help BUSINESS OWNERS AND CREATORS Master the wild west of Insta with clarity and confidence.
The Saloon is a 16-week group coaching program designed to help service-based business owners and content creators like you…
…overcome mindset blocks around social media, gain essential skills AND SYSTEMS, and build massive confidence through easy, implementable lessons and systems.
Together with your fellow Salooners and expert coaches, you’ll learn everything you need to know about the wild west of Insta (no seriously, we get down to the nitty-gritty details!).
The Saloon experience is made up of:
14 comprehensive modules that teach you the ins and outs of InstaGRAM
Weekly group coaching calls to dive even deeper into the concepts and assignments from that week
A private Facebook group to get PERSONALIZED support from coaches (ask all the questions!)
Special guest training calls with industry experts who teach on relevant topics
Meet Your Head Coach + the Wildest Content Creator of ‘em all
I’m Jera Foster-Fell
(AKA Jera Bean on the ‘Gram)
Believe it or not, I discovered a community on Instagram on a whim that ultimately changed the course of my life. I went from working a miserable 9-5 graphic design job to partnering with dream brands like Adidas, Neiman Marcus, and Toyota as a content creator, which ultimately led me to becoming a social media coach, working with entrepreneurs like Sophia Amoruso, and major brands like Estée Lauder, MAC, Adobe, and TikTok.
How? The key to my explosive growth was creating a strong strategy based on showing up as my goofy, positive, armpit farting self!
I became obsessed with figuring out how to help other talented service-based business owners and content creators do the same. So I started The Social Media Saloon because...
…I was sick of watching talented biz owners stay on the social media struggle bus.
...I was tired of seeing people measure their success by useless vanity metrics and ignore the things that really matter about social media.
...I was bummed that so many people felt scared to show up and sell their services and products.
200+ happy students later, I KNOW Instagram can be a powerful, positive tool to get the word out about your incredible work. All it takes is a kickass roadmap, a little practice, a supportive community.
Ya ready, darlin’?!
The Goods
Here’s what we’ll cover inside the Saloon:
Foundation Modules
All students will complete these foundational modules throughout the 16 weeks of the program.
BRANDING
Let’s define your story, narrow in on your niche, identify your dreamboat client, and more.
The Content Tree System
We’ll dive into your overall messaging strategy, how to create content pillars (and stick to them), and help you generate endless strategic content ideas.
Messaging
Learn to structure captions that lead to action, tell compelling stories, the anatomy of a great caption, and generate solid content ideas even when you feel stuck.
Visuals
Understand the fundamental principles of feed layouts, photo editing, equipment, and become a posing pro.
Content planning
It’s time to batch, baby! Practice how to plan your content on a macro and micro level, so you can show up consistently and connect with your audience.
Insta Stories
How to improve your Stories mindset, get comfortable in front of the camera, and harness the power of this important feature to connect more deeply with your community.
Reels
Discover how to tap into the power of Reels to get more eyeballs on your content and gain traction. It’s gonna be okay, pinky promise.
Follower to client
Want to make money from this platform? Yeah, I thought so! Learn how to build your know, like, and trust factor so you can turn your passive followers into active clients.
Supplemental Modules
These additional modules are here for you to dive into on your own either during our 12 weeks together, or after, depending on the workload you want to take on.
MINDSET
We’ll explore what it means to connect with your why, reframe how you show up on Instagram, overcome common mindset pitfalls, and more.
ACCOUNT OPTIMIZATION
We’ll chat about how to nail your bio, write strong calls to action, make great highlights, and more.
Community Building
Learn the specific actions you can take to build an engaged community that wants to connect personally and buy from you!
Analytics
Learn how to tell exactly what’s working and what’s not, so you can pivot when necessary!
Mind if I throw in a bonus?
Bonus Modules:
If you fancy yourself an overachiever, you can deep dive into these bonus modules after the Saloon ends
(don’t worry, you’ll have lifetime access to them!)
IG Live: Benefits, best practices, ideas, and tips for creating smooth, memorable, and shareable IG Lives.
Hashtags: Understand different types of hashtags, why they matter, and how to craft a comprehensive hashtag strategy that gets. you. found.
Here’s how you’ll grow + change as a Saloon student:
You will...
★Understand and fully embrace social media as a powerful, positive, and fun tool to help you get to where you want to go over time
★Feel confident and clear as HECK in who you are, your message, and how to translate it onto social media!
★Know how to use all of Instagram’s features (yes, even Reels) and no longer feel overwhelmed by all the options
★Let go of useless vanity metrics and focus instead on what really matters, like connection and community
★Try new things and take messy action—no more Stories graveyard!
★Attract and convert potential clients into customers through content that speaks directly to them!
...see that? The Saloon is so much more than your basic social media course.
It’s an invitation to view yourself, your business, and your community in a new way.
Hear it from our students:
Let’s talk dollars + cents
The Investment
5 Monthly Payments of
$860
(most flexible)
3 Monthly Payments of
$1,400
(that’s $100 off!)
One time payment
$4000
(that’s $300 off!)
PLUS ADDITIONAL PACKAGE OPTIONS IF INTERESTED IN 1:1 SUPPORT
Meet Your Coaching Team
The raddest, baddest crew of content creators in these here partS
Alannah Gershman-Bloch
Content Coach | @WifeLifeMagic
Alannah is an Orlando-based content coach, social media strategist, and creator. On Instagram, she loves sharing tips, tricks and magic moments from Florida and beyond. In February 2020, she signed up for the inaugural class of The Social Media Saloon. Since then, she's honed her skills on Instagram, discovered her niche audience on TikTok, and stepped into a new role as content coach and social media strategist.
From student to lead coach, Alannah has experienced every aspect of this course and understands the true impact of the information you are about to learn. She loves watching Salooners gain confidence, discover their community, and find personal growth not only on social media, but in their personal lives as well. The true secret sauce of this course is the opportunity to level up your personal brand, network with like-minded creators, and unlock your true magical potential! So giddy up and yeehaw darling!
Ryan Jones
SECRET SAUCE & MINDSET COACH | @tryansaurusrex
Ryan is a fitness motivator, helping people find FUN in fitness as a SoulCycle instructor, personal trainer, and mindset coach! He loves showing people that standing out from the crowd by fully being yourself is something that we can and should do in EVERY aspect of our lives!
Ryan's experience in The Saloon helped him fully bring his personality out on social media and show up as his authentic self more consistently! The Saloon also gave him a fantastic community feel and changed his perspective from competing to celebrating everyone on social media! He is positive The Saloon will do the same for you and can't wait to be your biggest cheerleader and make you laugh a little along the way!
Alison Clark
LEAD Support Coach | @i.am.ali.clark
Ali is a Brand Strategist and Social Media Coach based in New York. She has worked closely with small businesses to help them develop a strong mindset and business foundation. She has guided clients to fully understand how to position themselves in the market and attract their ideal audience. Before pivoting into strategy,
Ali has held executive roles in the NYC corporate retail industry for over 8 years. She strongly believes that social media is a positive tool that will help enhance your brand and help you build an invaluable community. Since taking the Saloon over the summer of 2020, she has fallen in love with the learnings of this course and helping students implement them. This course changed her life and she is ready to help change yours!
MAYA WEATHERALL
Support Coach | @MAYA.WEATHERALL
Maya Weatherall is a full-time social media manager for a wonderful marketing agency in the cheese state of Wisconsin. When she's not working 9-5, you can find her on Youtube, Instagram, and TikTok as a content creator sharing her unique take on filmmaking, lifestyle, and food.
A Saloon student in cohort 6, Maya LOVED every single lesson. The Saloon taught her to be herself and not focus on vanity metrics to be considered "successful." She's able to cultivate her own IG community that's been around for years. She can't wait to be your IG hype woman and cheer you on as you take on the online world!
KATERINA FAITH
Support Coach | @KATERINAFAITH
Kat is a full time food blogger and content creator who loves all things food and COFFEE! She is passionate about encouraging women to get creative in the kitchen and to prioritize having fun each and every single day! Before Kat joined the Saloon in 2021, she felt lost, frustrated and unsure of her purpose on social media. She knew she wanted to create a positive community on Instagram, but she didn’t know how to or where to even start. “The Saloon absolutely changed my life. It gave me clarity on who I was, who I wanted to become, and who I wanted to attract to my page.” Kat stopped caring about vanity metrics, and started focusing on the people in her community she was serving. Now she wants to help future Salooners find their purpose on social media, and help them cultivate a community of die hard fans!
Alexa Martinez
MINDSET, BUSINESS, ENERGETICS coach | @ALEXACOACHES
Australian-based Mindset and Business Coach, speaker, and Latina princess wildly passionate about teaching leaders and entrepreneurs how to create a mindset that gives them MORE. As a former mindset skeptic, Alexa has gone through her own journey of starting from absolute scratch to figure out what mindset work even is and how to use it to create abundance in life, business and leadership.
After a year and a half in full-time business, Alexa has worked with 100+ clients teaching them the power of their mindset when it comes to creating impact, building businesses, and stepping into abundant success.
Alexa is best known for de-stigmatizing mindset work, as well as her desire to make coaching and personal development more accessible for all people. She approaches the coaching space with a fresh and feisty perspective and truly believes that we can have it all!
(Basically, you’re in the best hands in the biz m’dear)
I can’t make this stuff up, yallz…
Bring it in—
If you’re ready to create content that reaches through screens and actually connects with your people, then shine your spurs, ‘cuz The Social Media Saloon was made for you.
(Go on ma darlin’, ride your metaphorical horse into the sunset)
FAQs
Still Curious?
I’ve always loved that about you.
-
The Social Media Saloon is 16 weeks long. The next cohort begins in early 2023.
-
YES! Absolutely! The Social Media Saloon is made for businesses, especially service based businesses/those who are the 'face' of their business.
-
This course WILL give you a comprehensive education on the tools you need to be a content creator aka how to build your personal brand, how to create a thriving community, and how to have a positive impact through your messaging.
This course will NOT teach you things such as how to pitch yourself, how to get brand deals, or affiliate marketing. If you are wanting to learn specifically about these things, then The Saloon is not the right program for you.
-
You have the option of the following payment plans:
-5 payments of $860
-3 payments of $1400
-1 payment of $4000
-
Yes! There are homework assignments each week and they are a super important part of the program in order to learn, implement, and grow.
-
You can live anywhere! We have had Saloon students in Australia, Netherlands, Germany, Egypt, England, and more!
-
-One 90 minute group coaching call per week or every other week depending on the module.
-Depending on the week, the main coaching calls are on Tuesdays or Thursdays at 4pm CST
-In addition to the coaching calls, we will have bi-weekly office hours calls. Call day/times TBD.
-About 1-2 times over the 16 weeks, we will have guest coaching calls led by industry experts that are one hour long. Call day/times TBD.
Though we encourage you to make the live calls a priority, life happens, and sometimes you may miss one. No biggy! All of the calls are recorded so you can catch the replay, and the Facebook Group is open all throughout the 16 weeks so that you can get the support that you need.
-
In addition to the 90 minute coaching call each week/every other week, students typically spend 4-5 hours a week on homework. You should think of this like a part time job during our 3 months together.
-
There are no 1:1 calls with Jera included in The Saloon because this is a group coaching course. However, you can get 1:1 feedback from Jera and the other coaches in the Facebook group and on the calls.
If you’re interested in additional 1:1 support, there are a limited amount of additional Saloon packages that offer this for an additional investment.
-
There are seven Saloon coaches:
-Jera: Head Coach
-Alannah: Content Coach
-Ryan: Secret Sauce + Mindset Coach
-Lex: Mindset/Biz/Energetics Coach
-As well as three support coaches
-
If you’re interested, please put your name down on the waitlist.
-
The Saloon focuses on instagram, so if you’re wanting to focus on TikTok, this program wouldn’t be right for now. That being said, many of the concepts you learn can certainly be applied to TikTok.
More student testimonials:
“Working through the mindset blocks that so many business owners deal with was probably the biggest success that I found in the Saloon. Not only did I realize what was holding me back, but the accountability of working through all of this together was invaluable. Jera and the coaches have such creative ideas, thoughtful feedback and are so, so supportive. Every time I worked through another module and made a step forward, I thought that I would pay even more for this experience.”
-Stacy Musgrave, PHOTOGRAPHER
“I knew there was a lot more I needed to know about Instagram and creating my online persona but I could never have guessed how truly packed these lessons would be! I learned so much from Jera and the rest of the coaches and felt so supported throughout our time together. One of the most exciting things I saw from my experience was the direct correlation in engagement with my instagram and my coaching business! I highly recommend this experience to anyone who is looking to learn more about how to effectively use social media.”
-Perri Schneider, DATING COACH
“I have incredible new clarity on my business. I have truly found my voice through the Saloon. While I have def worked hard these last 3 months - and it’s been soooo worth it! I have never been in a group coaching program where the coaches and peers seriously TURN UP for each other. If you are thinking of joining the Saloon - DO IT!”
-Jennifer Koch, PERSONAL STYLIST
“When I made the decision to apply for the 4th cohort of the saloon, I had just launched my own virtual yoga platform and brand. I was feeling really lost and stuck in making the transition from social media influencer to business owner and fitness instructor...Within The first few weeks of the saloon, those fears and feelings slowly started to melt away. And today, at the end of 12 weeks, I stand here confident as heck to trek on out into the wild wild west of Instagram on my own.”
-Ashley Allard, YOGA INSTRUCTOR
“The breadth and depth of the information you provide is not only commensurate with leading social media marketing programs, but you deliver it in such a digestible way that it (in my opinion) makes you the leader among the pack. Trust me - not only have I personally taken courses from some of the world’s leading institutions, but I also consult on educational delivery methods for a living. You have a gift, Jera!
Beyond the content and delivery system, I wanted to thank you (and praise you) for the culture you created with the Saloon. The level of heartfelt positivity, high energy, and support you offer is unmatched. As a (newish) mom who was looking for a sense of community and searching for a way to launch a new professional identity I’m so happy I stumbled onto your IG page and applied for your course. I look forward to applying everything you taught me to growing my family farm business.”
-Lauren OwNes, The owens farms
“The knowledge and experience I have gained is invaluable. I feel so much more confident in the message and content I am putting out into the world. My feelings of overwhelm are diminished to almost nothing now that I know how to generate ideas and where to look for inspo. I feel in control, I know that my message is clear. I know that I am easily able to put my thoughts and what is in my heart out into the world. I see social media differently; as a tool I can utilize to help me grow personally and professionally.”
-Julie Patterson, TRAVEL ADVISOR
