SCREW PERFECTION

I’m interested in messy action—and so are your followers!

 So you’ve tried Reels but don’t reely get them (sorry, I had to), no one except Aunt Sue answered your Story poll, and self doubt and imposter syndrome have made a permanent home in your head.

In a sea of never-ending content and curated feeds, how the heck do you stand out online?!

Here’s the not-so-secret, surprisingly simple trick I’ve discovered:

You have to be YOU! Making a bigger impact on your followers and your business starts by:

harnessing the power of individuality to stand out online.

I know what you’re thinking, “Easier said than done, Jera.” It’s true, personality alone can’t move the needle in your biz. You also need a solid, long-term strategy in place to showcase your unique brand and compel people to take action.

I’m Jera Foster-Fell

(known online as Jera Bean) and my own journey to harness my individuality online took time and more than a few twists and turns…

 

My real life story

(no filters here, thx)

Okay yallz, let’s rewind to 2015. I was working as a passionless graphic designer, felt stressed constantly, and was suffering from social anxiety. NOT GREAT. I joined a workout program I’d discovered through IG and started posting consistently to hold myself accountable.

I began to make online friends, gain followers, and discover my love for social media. I had no intention of becoming an “influencer” (the word didn’t even exist back then), but my account continued to grow as I shared more and more of my authentic personality.  I eventually quit my soul-sucking graphic design job and started working as a SoulCycle instructor while still focusing heavily on my IG: growing my following, building my own brand, and locking in partnerships with my dream companies.

Fast forward to the present day: I work full-time as a social media coach, content creator, and speaker.

I’ve had the honor of partnering with major companies like TikTok, Adobe, and Estee Lauder and have helped more than 250 students find their voice online through my signature program, The Social Media Saloon.

See? My journey to build a successful brand has been long and winding, and that’s okay! In fact, it’s better that way, because we’re playing the long game to build sustainable companies and lives we love. AW YEAH!

 
 

 The Basics Around Here

hard work

Determination is my middle name (not really but you know what I mean). I give my all to my clients and community members. 

authenticity

My personality shines through in everything I do, including my vulnerabilities and struggles. I let my freak flag fly so you can feel comfortable doing the same!

humor

I’m a goofball at heart, and that’s something I lean into with my work. At the end of the day, I try not to take things too seriously. 

 
 

You’ve found the place…

where modern brands and creative entrepreneurs go to hone in on who they are, how they serve others, and what makes them different—all in a fun but serious-about-results way! 

WE GOOD?

 

cutie patootie banana dumpling heads

 

 You may have noticed,

I’m not afraid to let my freak flag fly

  • I love to armpit fart (don't be surprised if you catch me doing that on my Stories).

  • I could eat exclusively pasta pesto for the rest of the remainder of my days on Earth and be happy.

  • I married the love of my freakin’ life in 2020—he’s an Aussie named Aaron!

  • I was a SoulCycle Instructor for two years, which taught me so much about persevering in business.

  • I have a 3 senior dogs: Woolly, Pickles, and Cash. My love of old dogs began with Thatcher, aka Spicy Grandpa <3

  • I break out into show tunes on my stories every now and then (I’ve had those songs stuck in my head since I was in Guys and Dolls in 6th grade).

  • I am obsessed with cheese and crackers.

  • I like to call my followers things like "cutie patootie banana dumpling heads". It just fits.